Marketing Mix

4.10.2005


Marketing_II.pdf


Table of Contents

Marketing Mix

Product Development

Product Classification

Product Life Cycle

Product Identification

Pricing Strategies

Breakeven Analysis

Marketing Channels

Physical Distribution

Promotional Mix

Push and Pull Strategy

Marketing Matrix

Author:Füglistaler Ernst

E-Mail: fue@bluemail.ch

Additional Information

Excel-Graphs



Texts

Branding

Growth Share Matrix (Boston Matrix)

Product Life Cycle

Value Chain

Key Terms